Abstract: Japan’s museums have been critiqued by local and foreign scholars for their representations of the Indigenous Ainu as primitive, non-coeval and depolitised of their resistance and revival movements. The Hokkaido Museum attempted to address this critique when they refurbished their galleries in 2015 by re-ordering the permanent exhibit on Hokkaido’s cultural, natural, economic and political history. Through a combination of discourse analysis of the old and new exhibits at the museum, I show how the linear discourse of modern development history is backgrounded while the presence of contemporary Ainu is foregrounded. I argue that the temporal shifts in the museum’s Ainu exhibits, from primitive to coeval, are laudable trends, but the violence of Japanese settler colonial history is evaded in the process.