Abstract: This article examines the ongoing genocide and ethnic cleansing perpetrated by the Israeli regime against Palestinians in Gaza as a continuation of the Zionist settler colonial project. It argues that the massacres and displacement of Palestinians are not aberrations but intrinsic to the continuous Zionist colonization of Palestine over the past 75 years. The author identifies three key features of this colonialism: its permanent nature, its goal of displacing Palestinians, and its strategy of fragmentation of land and people to undermine Palestinian sovereignty. The piece concludes by emphasizing the need to dismantle the Zionist colonial project to achieve justice and freedom for Palestinians.