Abstract: This dissertation examines place-based national origins stories told in the context of the City of St Augustine and Florida tourism. Using data from two commemorations and a national monument, I examine how discourses of race and settler colonialism structure the narratives at the city, state, and national levels. Historicizing the USA as a settler colony brings together research from native studies and indigenous scholars to help sociologists move beyond the Black/White binary and more fully understand the ideological work that historical storytelling does. The City of St Augustine and the state of Florida rely on heritage tourism and colonial charm to lure visitors and new residents by the millions each year. Using Critical Race Discourse Analysis (CRDA) for this extended case study, I find that colorblind racialized discourses and representations function not only to promote racist attitudes but to shore up the dominant settler colonial ideology which claims that the USA is a White nation and White settlers are rightful owners of the land. Furthermore, the narratives dismiss colonial racist violence and centralize only White characters in the present, contributing to the maintenance of a Eurocentric White worldview in which Indians and Afro-Americans exist only in the past or on the margins. Finally, tales of resistance to racialized domination are silenced in the tourism narratives, despite an accessible archive of Indian and Black resistance in Florida. In the first chapter I lay out the theoretical interventions made by scholars in various fields and position them as contributions to a historically specific sociological understanding of race and ethnicity as a global and local power structure, proposing a an analytic of historical storytelling rather than memory or heritage. The settler colonial (as opposed to postcolonial) context of the USA is the key intervention from native/Indigenous and Settler Colonial studies and serves as the theoretical framework to understand the contradictory ideology of colorblind racism throughout the dissertation. In the following three empirical chapters, I identify the key tropes of colorblind settler racism as an ideology which forms the basis of our national origins story and prevailing cultural norms of Eurocentric Whiteness. In the first chapter I am analyzing ethnographic and textual data from the city of St Augustine’s 450th celebration, commemorating 450 years since the “encounter” between Pedro Menendez and Indigenous inhabitants at what would be named St Augustine and settled by the Spanish. As a commemoration, the 450th serves to celebrate settler colonial heroes who teach us lessons about meritocracy and the American Dream through the lens of the ‘moment of encounter’ in St Augustine as the birth of multicultural America. In the next chapter I use data from the state-wide “Viva Florida 500!” marketing campaign and year-long commemoration, including a historical “courtroom drama” written and performed for the occasion and a promotional video from the “Florida Brand” advertising campaign. In this chapter I show how settler ideology functions through historical storytelling in a knowledge economy at the confluence of history, archaeology, and marketing. Settler tropes pervade the heritage landscape through these various industries and are presented to the public as official truth, explicitly and implicitly in the images and characters chosen to represent the state. In the final empirical chapter, I analyze the historical storytelling at the Castillo de San Marcos National Monument, finding that the stories told in the museum and by the St Augustine visual landscape at large are descendent from explicit settler colonial plans to make this land “our own” through institutional and legal means. The preservations of the National Park Service and Antiquities Act do ideological work to promote the idea of a White nation that “rightfully” owns land stolen through the Discovery Doctrine. Throughout this research, the findings show that diversity and inclusion of non-White historical figures in the ‘stock story’ narrative of the USA promotes racism and White Supremacy just as well as exclusion does, and both moves continue to coexist.


Abstract: The legacy of settler-colonialism is manifest most potently as a dominant narrative that rationalizes First Nations compliance with Western-liberal institutions of common law, property and market-based economic growth. These have become de facto requirements for socioeconomic improvements and well-being within First Nations communities. This dissertation challenges this assumption and narrative through an examination of the efforts of several First Nations in British Columbia as they pursue self-determination as central to their institutional and economic futures. I begin from the premise that the socio-economic and cultural-ecological condition of First Nations communities today is contingent upon the rules and governance structures imposed on First Nations as they interact with the settler-colonial state. Less recognized, however, are the multiple efforts of First Nations to redraw these structures and the logics that drive them through counter-institutionalizing processes. The dissertation comprises several studies of these processes, each of which are based on qualitative research conducted across four years working as a researcher and community development practitioner with First Nations in British Columbia, Canada. Chapter 2 highlights how First Nations are strategically positioning themselves – albeit in constrained ways – by leveraging the Crown’s duty to consult and accommodate in order to strengthen territorial selfgovernance and jurisdiction. Chapter 3 examines the conflicting institutional logics at play within First Nations forestry-based social enterprises. Chapter 4 demonstrates how a growing number of First Nations communities are seeking to resolve exigent local housing challenges through the creative reformulation of relations of production, allocation and redistribution. Chapter 5 focuses on the institution of property within the context of the Tŝilhqot’in Nation as they seek to re-establish an institutional framework upon which they can take control of their title lands and new jurisdictions, while maintaining their values and visions for the future. Combined these chapters aim to make real the diverse economic efforts of First Nations and open up new possibilities to establish counter-institutional frameworks which prevail alongside or independent of capitalist and colonial pressures.